06.
Body as Canvas


︎︎︎ 2022
4 x 7 in—20 pages

Edition of 12


A research-based zine critiquing the use of text and logo type on women's bodies in advertising. Body as Canvas explores the significance of how the physical body coexists with textual spaces through posing the question: what is the effect of text on the female body in advertisements and what does it signify? Gathering multiple examples of ads that use this tactic, alongside excerpts from feminist figures Margaret Atwood and Jane Kilbourne, this zine illustrates the ways in which corporate capitalism disregards and seizes women’s bodies—using them as merely passive, uninvolved figures—a canvas upon which anything can be inscribed.











06.  Body as Canvas





︎︎︎ Spring 2022
︎︎︎ 20 pages


A research-based zine critiquing the use of text and logo type on women's bodies in advertising. Body as Canvas explores the significance of how the physical body coexists with textual spaces through posing the question: what is the effect of text on the female body in advertisements and what does it signify? Gathering multiple examples of ads that use this tactic, alongside excerpts from feminist figures Margaret Atwood and Jane Kilbourne, this zine illustrates the ways in which corporate capitalism disregards and seizes women’s bodies—using them as merely passive, uninvolved figures—a canvas upon which anything can be inscribed.





© Sophia Marret 2024
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