A satirical “encyclopedia” observing and critiquing the harmful nature of unnecessarily gendered products. Buying Binary is a case study of fifty “male” products compared with fifty equivalent “female” products that were found in various American retail stores. Products are sorted and analyzed through the methods used by brands to dictate the essence of “femininity” and “masculinity,” infiltrating our everyday objects. These corporate tactics and products not only enforce stigmatizations, but encourage systemic adherence to the societal concept of gender classification—in which all people are categorized as being either male or female—known as the gender binary.